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Dubai, 13 April 2008 - Arabian Automobiles Co. (AAC), flagship company of the AW Rostamani Group and exclusive distributors of Nissan, Infiniti and Renault in Dubai and Northern Emirates, in cooperation with ENOC Lubricants, a subsidiary of the Emirates National Oil Company (ENOC) treated 4x4 enthusiasts to an exhilarating adventure with the completion of its first ‘X Plore UAE’ drive.

The thrilling adventure through dramatic wadis, along winding sandy tracks, and over timeless dunes was made even more meaningful for the more than 500 participants when it raised a good amount of money (AED104,440)for the benefit of the children under the care of the Rashid Paediatric Therapy Centre.
Flooded with compliments following the off-road adventure, Khaled Al Rostamani vice chairman of A W Rostamani group was pleased with the success of the event. “’X Plore UAE’ allowed us to share with 4x4 vehicle owners their passion for off-road adventures and we’re delighted to have received such a huge support from the public. We’re glad everyone had a wonderful time, and that the event delivered a thrilling and memorable experience.”

Commenting on the success of the initiative, Khalid Hadi, ENOC Group Brand & Marketing Manager said: "This is an immensely worthy cause and I would like to thank all the participants for their support in raising funds to benefit the children under the care of the Rashid Pediatric Centre. The entire event was very well managed and as a socially-responsible organisation, ENOC was delighted to have played a leading role in it. We very much look forward to another round of XPLORE UAE in 2009."

The spectacular off-road adventure had a relaxing night cap at Al Sahra Resort where participants were treated to a sumptuous barbecue dinner and an amazing entertainment programme featuring “Jumana: Secrets of the Desert.”

Al Rostamani also commended the organisers for ensuring the safety and comfort of all the participants, and highlighted the initiative of becoming an annual event. “This is only the beginning, and we at Arabian Automobiles and ENOC are looking forward to a bigger and more exhilarating adventure next year,” he ended.